PLGEA / Our expertise

Digital Strategy, Social Media & Campaigns

Create a connected presence across digital channels. PLGEA helps organizations plan content, shape campaigns and bring owned, earned and paid communications into a coherent approach.

Discuss your project ↗

The challenge

Different channels serve different purposes. A social post, a paid placement and an organizational website should each give their audience a relevant next step while supporting the same underlying story. Choosing the right channels starts with the goal rather than the trend.

How we approach the work

We develop audience priorities, channel roles, content themes and campaign plans. Social media, influencer communications and advertising strategy can be coordinated with media relations and creative production. Measurement is planned alongside the work so teams know what they are trying to learn.

How we can help

  • Digital communications strategy
  • Social media planning and content development
  • Influencer marketing communications
  • Advertising strategy and media buying
  • Campaign measurement and reporting

What a project can include

A program can include a channel plan, content calendar, creative brief, campaign assets and reporting framework. We work with the resources and accounts available to your organization and adjust the program as audience feedback and results become clearer.

Our 50-person team brings together communications, strategy, research, design, digital and production disciplines. We assemble the expertise around the brief and keep the work connected to your priorities.

Start a conversation

Let’s shape your next step.

Tell us about your organization, your audience and the challenge you want to address.

Explore our other services